Social & Environmental Entrepreneurship - “Doing Well by Doing Good”

The first race & test circuit with an environmental profile and ecological content production – Safety & Eco Driving provided for both corporate and institutional clients

Honda Motors chose Gotland Ring for its European new model launch, Honda FCX, to demonstrate its paradigm shifting environmentally friendly technology

BMW Gmbh chose Gotland Ring as its worldwide launch venue of its latest coupe and its revolutionary Efficient Dynamics technology

Both Honda and BMW considered their respective launches to have been the most successful ones. Additional praising comments to be mentioned are that of the head of Seat Nordic in 2005: "This was the best Seat event I have ever seen."